Midjourney
Revolutionary text-to-image AI studio known for creating stunning visual art and illustrations from text prompts.
Key Highlights
Founded in 2022 by David Holz (co-founder of Leap Motion).
Independent, self-funded research lab, reportedly profitable since Aug 2022.
Generates images from text prompts using diffusion models.
Known for high-quality, artistic, and often photorealistic output.
Accessed via Discord bot and a dedicated web interface (launched Aug 2024).
Features include `/imagine`, upscale, variations, `describe`, `blend`, `remix`, Vary Region (inpainting), Zoom Out, Image Weight, Style Reference, and Character Reference.
Rapid model version releases (V1 Feb 2022, V7 Apr 2025).
Separate 'Niji' model tuned specifically for anime styles.
Operates on a tiered subscription model ($10-$120/month).
Large Discord community (16 million+ members as of Oct 2023).
Faces competition from DALL-E, Stable Diffusion, Adobe Firefly, etc.
Involved in copyright infringement lawsuits regarding training data.
Known for generating viral (sometimes controversial or fake) images (e.g., Pope in puffer jacket).