Interview with Steve Jobs

Cupertino, California — March 2025 A simulated conversation

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Interviewer: Steve, thank you for sitting down with us. Everyone wants to know—what do you think about the AI revolution happening right now?

Jobs: Well, you know, I've been watching what's happening, and I think most companies are getting it wrong. They're so obsessed with the technology that they've forgotten to ask the only question that matters: how does this make someone's life better?

Interviewer: You don't think AI is transformative?

Jobs: Oh, it's absolutely transformative. But so was the microprocessor. So was the internet. The technology is never the thing. It's what you do with it. Right now I see a lot of companies shipping features, not experiences. They're saying "look, we added AI" like that means something. It doesn't mean anything.

Interviewer: What would Apple's approach be?

Jobs: pauses

You don't show people a chatbot. You don't make them write prompts like they're programming a computer. That's lazy. The best technology disappears. It just... works. You pick up the phone and it already knows what you need. Not because it's creepy, but because it understands you.

Interviewer: Critics say AI raises serious concerns about jobs, misinformation, privacy—

Jobs: And they're right to worry. But here's what I've learned: you can't stop technology. You can only shape it. The question is whether we have the taste—the judgment—to build things that elevate humanity instead of diminishing it. That's a choice. Every company, every engineer makes that choice every single day.

Interviewer: Any predictions for the next decade?

Jobs: smiles

Predictions are for analysts. I'd rather build the future than predict it.

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Note: This is entirely fictional. Steve Jobs passed away in October 2011.